15 Rebrand examples of 2026
Undertaking a rebrand is a significant endeavor for most companies and often entails substantial risks. This is why we typically witness only a few rebrands occurring in a year.
15 Rebrand examples of 2023 & 2026
Undertaking a rebrand is a significant endeavor for most companies and often entails substantial risks. This is why we typically witness only a few rebrands occurring in a year.
Jell-O
Jell-O’s rebrand comes 10 years after its last brand revamp and it incorporates a few modern design elements while retaining its classic look with subtle retro vibes. Along with the logo design refresh, the packaging designs for all of its product variants were also improved with simple and modernized looks.
Fanta
Fanta was among the many drink brands that went through a rebrand in 2023. Coca-Cola did a fresh new take on the iconic soft drink by getting rid of the orange shape and its colors and using a single-color retro-style look featuring just text.
Western Union
From 1988 to 2013, Western Union had one of the most iconic logos ever made. It was instantly recognizable no matter where you go in the world. Then the company refreshed the logo for modern times in 2013 and once again in 2019.
Minute Maid
Minute Maid got rid of all the colors and decorative elements in its logo design for the 2023 rebrand. Instead, the brand introduced a minimal and clean logo design that looks great across all of its products and packaging designs.
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